Market positioning is a concept in business defined by the Business Dictionary as “an effort to influence consumer perception of a brand or product relative to perception of competing brands or products. Its objective is to occupy a clear, unique and advantageous position in the consumers’ mind.”
This concept is fluid and moves beyond the business space into politics. Nations, institutions, and NGOs also perform this activity to stay competitive in the world space, China is also in that bucket. For those that have been keeping up with News about China, you probably have heard of Xi Jinping’s ‘Chinese Dream.’ If you do not keep up with China news, the Chinese dream is realizing the great renewal of the Chinese nation in modern history. Similar to the continuous Jewish civilization, the Chinese have 5000 years of pride in their heritage and they want to capitalize that in the modern times. I don’t blame them, I would too.
Now you may ask why does this relate to allofasuddenpartJew? What is the connection?
It overlaps is my answer.
Realizing the Chinese dream, first comes overcoming many internal challenges that I outlined in my last blog post. Getting back into market positioning earlier – this is how I will position myself and efforts. Align with the goals of the Chinese dream to get buy-in and people behind me. That’s the connection. Make sense? Now the government and I share the same mission and goals, to see a China as a better country, setting the way for the world. Here is a quote from Xi Jinping’s Speech about the Chinese Dream.
“Our responsibility is to unite and lead people of the entire party and of all ethnic groups around the country while accepting the baton of history and continuing to work for realising the great revival of the Chinese nation in order to let the Chinese nation stand more firmly and powerfully among all nations around the world and make a greater contribution to mankind.”
Xi Jinping and my ideals match perfectly. We will make great partners in the future. You will soon see that it is reality; not a myth.
:) until next time.